User Centred Search
Travel & Tourism
🗓️ Thursday 26th March: 3pm - 4:30pm UK | 10-11:30am EST
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An event for brand experts navigating the travel & tourism industry in 2026.
User-Centred Search goes beyond keywords, channels, and ranking.
This series looks at how people actually search today: across platforms, formats, and moments, and how AI-driven discovery is changing search. We focus on what this means in practice for brands in the travel & tourism industries, and how search strategies need to evolve to keep up.
This session is grounded in proprietary data from 1.15bn+ platform visits (Similarweb) to determine traffic-driving platforms and user behaviours, with exclusive insights into real brands and a clear focus on what to act on now.
Brands in our analysis include:
